Urban Automotive Milestone

Is Urban the Best Modifier of Land Rover’s Defenders in the World?

Urban Automotive celebrated a milestone by modifying its 3000th New Land Rover Defender. 

Since launching its Widetrack styling program in 2020, Urban has sold over 2500 kits worldwide.

Now, they're introducing the Widetrack kit for the Defender 130.

Each modification is developed in-house in the UK, adhering to Urban's ‘OEM+’ mantra, ensuring top-notch quality and fitment.

Urban’s basic Widetrack package features LED roof lights, bespoke wheels, extended wheel arches, and more. You can add to that with optional extras like a vented carbon fiber bonnet, sport exhaust, and custom leather interior.

So, is Urban the best Defender modifier in the World?

I may be biased, but I think so. And if you want proof, check out Urban’s weekly YouTube series, Urban Uncut, every Friday.

It’s some of the best and most entertaining online car content, covering Land Rovers and other projects, including what’s possible on Rolls Royce, Bentley, Mercedes, Audi, and Lamborghini cars.

There are also videos from car shows and with celebrities whose cars have had the Urban treatment.

And last but not least, the rapport between Urban’s founder, Simon, and Lenny, who I can say from experience is a nice guy and fellow petrolhead, makes the videos more than just well-produced car content; they’re an insight into the personalities and passion behind a fantastic business.